OUR VISION AND MISSION
In the face of a global climate and biodiversity crisis, the aim of The Conscious Travel Foundation is to collaborate, educate and advocate for a more meaningful, sustainable tourism industry - protecting the planet and spreading the narrative around sustainable travel to our peers and the public. We see ourselves as a community think tank and a conduit to industry experts and innovators, helping our members increase their positive impact on landscapes, wildlife, cultures and communities across the globe.
OUR COMMUNITY
Our active community of like-minded global travel businesses are at varying stages on their positive impact journey. Welcoming, collaborative and free from judgement, our community exists to support one another as we navigate our way towards a more regenerative, inclusive and purposeful future for travel. We welcome members from across all sectors of the industry, from hotels, lodges and DMCs, to agents, guides and operators, PR and marketing businesses and journalists.
“Since joining the foundation, we have gained access to valuable resources and knowledge that have helped us implement sustainable practices and improve our operations. We have also had the opportunity to connect with other members of the community who share our values and passion for making a positive difference in the travel industry.”
OUR VALUES
Collaboration
We recognise that unity and collaboration with the entire travel value chain is essential to achieve sustainable tourism goals. By working together in pursuit of a common goal, we can magnify our impact and create meaningful change on a global scale.
INCLUSION
We advocate for inclusive tourism that caters to travellers of diverse backgrounds, abilities, and interests. Inclusivity ensures that everyone can experience the benefits of conscious travel, promoting cultural understanding and breaking down barriers.
INTEGRITY
We uphold the highest standards of integrity, transparency, and accountability in all our endeavours, ensuring that our actions align with our mission and values. Integrity is the cornerstone of trust and credibility within The Conscious Travel Foundation community.
EDUCATION
We emphasise the importance of education and raising awareness among travellers, communities, and the tourism industry to foster a deeper understanding of travel’s global footprint. Education empowers individuals to make informed choices and take meaningful action.
PHILANTHROPY
We believe in the immense philanthropic power of the travel industry. 50% of all membership fees are donated to high-impact charitable projects around the globe, using our charitable framework developed in consultation with Philanthropy Without Borders.
UNITY
We believe in the power of unity, recognising that together, we can achieve a more sustainable and responsible travel industry. By fostering unity and welcoming members from all stages of their impact journey, we create a collective force that drives positive change.