Join us for a thought-provoking webinar that unravels the complexities of ethical decision-making in travel and sheds light on the transformative potential of tourism in regions marked by controversy and conflict.

Thought leaders Gaurav Sinha, Hjörtur Smárason, and Kate Bloomer from ISHKAR will be aiming for an open, honest conversation moderated by renowned travel journalist and TCTF mentor, Juliet Kinsman.

As tourism increasingly becomes a catalyst for cultural and economic change, our panellists will explore the boundaries of moral considerations in selecting destinations and the role of tourism as an agent of transformation.

We’ll discuss the ethical concerns that travel operators face when marketing and selling destinations, shedding light on the fine line between personal moral convictions and the need for a unified industry-wide approach. Drawing on their personal experience as placemakers, destination marketeers and travel designers, our panellists will explore the pitfalls that can lead to misjudgements about a destination and explore how building tourism in areas of conflict or human-rights violations can bring about positive change.

Highlighting instances where tourism becomes a powerful tool for poverty alleviation and economic growth, the discussion aims to uncover the benefits and potential obstacles of engaging with destinations facing challenges – both real and media generated - on the geopolitical stage.